Get my ultimate guide to creating a brand that looks and feels unmistakably like you.
In this mini course, you’ll gain the core basics to brand strategy, visual direction, and how to market your biz in a way that feels good and filled with ease.
In 2021, I dreaded showing up in my biz because I never felt “good enough” to share my expertise and passion with the world. Then, it dawned on me: I was comparing myself to how other people ran their business. I was trying to fit a mold that wasn’t even meant for me.
Everything changed when I finally tapped into why I started this business and embraced the parts of me that felt “too different” from the status quo. Not only did it distinguish me from the competition to my dream clients, but it gave me permission to show up more vibrantly myself.
I’ve distilled my decade’s work in brand strategy in this course to help you DIY a brand that you would be proud to share with the world. No more hiding behind a cookie-cutter approach that doesn’t express your vibrancy and shine. Your people want to see you, for you!
You started this business for a good reason, right? With this course, we’ll put that reason front and center.
In this first module, we'll cover the essentials to brand strategy so we can ground our business in a clear brand purpose and brand positioning. This is the foundation that will set your brand up for long-term success.
Defining your brand's persona and values will help set your business apart from others, especially if you're in a super saturated industry. Together, we'll craft what your brand is and is not in order to call in your dream audience.
I'll walk you through how to pick color palette and typography for your brand based on strategic decisions we've already made while also taking your personal taste and style into consideration. No design experience needed!
Getting over the mindset blocks and self-doubt is key to showing up authentically in your business. In this module, I'll walk through some ways to rethink our role as founders and small business owners. Then, we'll take action by creating a content strategy and plan for marketing.
Finally, we'll end on how to create or revise your branding and marketing to reflect the work we've done together. We'll audit all your existing marketing touch points to ensure that your brand's purpose, voice, and visual style is aligned and ready to be seen by the world.
I’m a brand strategist, biz coach, and marketer. I have a soft spot for sunny afternoons and cute things with texture. In 2021, I decided to start My Dearest Co to transfer my industry knowledge to the world of entrepreneurship.
Nothing gives me more joy than sharing my decade’s worth of branding gems with business owners like you. Your dream life (and business) is SO possible, and I want to help you towards that goal.
No more hiding behind a cookie-cutter approach that doesn’t express your vibrancy and shine. Your people want to see you, for you.
Get instant access to 5 branding modules, 15+ videos, and 35+ pages of actionable worksheets. All for $129.